Help Plymouth families & carers cope with a crying baby: ICON awareness week starts 23rd September 2024
ICON Week 2024 is dedicated to raising awareness about infant crying and how to manage it, supporting parents and carers,
and preventing serious injuries, illnesses, and even fatalities caused by Abusive
Head Trauma, often resulting from shaking a baby.
ICON is a program Plymouth has embraced to provide essential information about infant crying, including coping strategies,
parental support, and stress reduction. The ICON programme is built around a simple, evidence-based acronym:
I – Infant crying is normal and will eventually stop.
C – Comfort methods can sometimes soothe the baby, and the crying will cease.
O – It’s OK to walk away for a few minutes if you have ensured the baby’s safety
and the crying is overwhelming.
N – Never shake or hurt a baby.
Babies often begin to cry more frequently around two weeks of age, peaking
between 6-8 weeks. Dr Suzanne Smith, nurse, health visitor, and founder of ICON shares how “Abusive head
trauma can occur in any setting when a parent or carer is overwhelmed by persistent
crying. The additional pressures from the rising cost of living further strain families,
leading to potentially devastating consequences. ICON’s mission is to offer support and advice to parents and carers who may be
struggling. We aim to normalise the experience of infant crying, share practical
information on managing stress, and ultimately reduce the risk of AHT. Help is available for anyone who feels overwhelmed. Reach out to your midwife, health visitor, or GP, or visit our website for additional resources.”
This year ICON Week focuses on sharing ideas and best practices. Friends and
relatives play a crucial role in supporting parents and carers during the challenging
times when a baby is crying. Explore our new Friends and Family leaflet and other
resources on the ICON website Home – ICON Cope
In Plymouth you can also access the free ICON e-learning training which you can find by clicking HERE